How to pitch innovation

When you are pitching innovation, story is your superpower because it’s the perfect blend of the surprising and the familiar. If your pitch is too surprising customers think its risky. And if you use the familiar pitch deck, it’s boring and hardly innovative. Perfect blends of the surprising and familiar surround us in fashion, music, and movies. I touch on the four steps to pitch innovation here. I have used the four steps in winning pitches in every industry from banking and engineering to consumer goods and media. Let me know if you are pitching innovation and would like to learn more about how your pitch can win with the perfect blend of the surprising and familiar. Because stores win pitches. #pitchinginnovation


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